bet365 are one of the biggest and best bookmakers in the world. The bet365 website is one of the fastest in the business and makes placing a bet a simple task, while betting on the go via the bet365 app (available for mobile and tablet) is just as slick, while 24/7 customer support is also available, with Live Chat, email and telephone support all on offer.
bet365, previously known as Northern Racing, can lay claim to being the biggest bookmaker in the world. They differ from many of the other big global brands in that they are a private business which are owned almost exclusively by the Coates family, all of whom are based in Stoke, England. Chairman Peter Coates founded the company in 1974, although the day-to-day operations are now controlled by CEO John Coates and COO Denise Coates (respectively the son and daughter of Peter).
bet365 have several million customers and employ over 1,000 people, most of whom are based at their Stoke HQ.
bet365 also offer Casino, Games, Vegas, Poker and Bingo in addition to Sports betting. The company offer a simple one-wallet system, meaning you have the same username, password and payment method to play at all of the above with the minimum of fuss.
Online security is a priority, with bet365 offering secure communication via a Thawte SSL Web Server Certificate, which encrypts all data to and from the site.
The bet365 website
bet365.com prides itself on being one of the fastest in the industry and it without question services customers wanting to deposit and place a bet just before an event begins. The lay-out is uncomplicated, with In-Play events dominating the homepage. They even provide fast links for upcoming matches, so you can select specific markets straight away.
The bet365 Live Streaming service
bet365 Extra offers an excellent live streaming service, with live sports available to watch and bet on every day, and over 10,000 events being streamed each year.
Picture quality is excellent and as well as offering live coverage of football from around the world on a daily basis, those looking to watch and bet on live horse racing can do so every day, with race meetings from the UK and beyond being streaming live.
ATP and WTA tennis is also on offer, along with major darts tournaments, US sports, and tons more. Without question, the bet365 live streaming service is the best in the business.
In addition, for those looking to watch and bet while on the move, the bet365 app allows betting via mobile and tablet, and the live streaming service also works – superbly – while you are on the go.
Odds and Markets
bet365 offer the widest range of sports and markets imaginable. Not only do they have a wide range of pre-match markets available, but they also score full markets when it comes to in-play betting.
Odds are strong across all sports, with bet365 committed to betting on particularly tight margins when it comes to football and the major European competitions, including the Champions League and Premier League.
Odds for those betting on tennis, horse racing and darts are also strong.
bet365 Cash Out
bet365 recently introduced Cash Out, a feature which several online bookmakers have found is popular with their customers.
For those unfamiliar with Cash Out, this new feature gives you, the customer, more control over your bets and allows you to take a return before the event has finished.
Traditionally, once your bet has been placed you would have to sit back and wait for the outcome, but this feature provides the opportunity to monitor bets and Cash Out at a point of your choosing.
The amount offered will be dependent on how the selection(s) of your bet is performing and could be of a higher or lower value than your original stake. This allows you to take a profit if your selection is doing well, or minimise any potential loss should you think the bet is unlikely to result in a win.
Partial Cash Out
In early 2015, bet365 also introduced the option to partially Cash Out your bet.
Where Partial Cash Out is available for a bet, the slider icon will display to the right of the Cash Out button.
To enable the Cash Out slider, simply click on the icon and the potential returns and remaining stake will be displayed on the Cash Out button.
From here you can select and confirm the amount that you would like to Cash Out, leaving the remainder of your stake to be settled when the event has finished.
bet365 have lots of regular promotions across a number of sports.
For horse racing fans, the bet365 Price Promise applies to all races televised live on Channel 4, with prices constantly updated from 10am each morning to ensure that the best price is offered on every horse running. So you can place your bets safe in the knowledge that the bet365 price is the best price.
This offer applies to all bets placed from 10am on the morning of a race being shown live on the terrestrial station, with the prices pledged to match or better those at a number of their main competitors.
Racing being broadcast live on Channel 4 also provides punters with the chance to earn risk free bets. If you back any single winner at 4/1 or more on a race televised live on C4 in the United Kingdom, bet365 will give you a risk free bet to the same stake on the next live race being shown by the British broadcaster.
If your risk free bet also wins at odds of 4/1 or more, you will qualify for a risk free bet on the next live Channel 4 race. Keep backing those winners and bet365 will keep giving you risk free bets!
100% Euro Soccer Bonus
bet365’s Euro Soccer accumulator offer includes the top domestic leagues in Europe along with the group and knockout stages of the Champions League. So you can now earn a bonus of up to 100% on your returns if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League.
Place a pre-match accumulator of 3 or more selections combining teams in any of the above competitions, and if successful they will add the following bonuses to your returns: Trebles (5% bonus), 4-folds (7.5% bonus), 5-folds (10% bonus), 6-folds (20% bonus), 7-folds (30% bonus), 8-folds (40% bonus), 9-folds (50% bonus), 10-folds (60% bonus), 11-folds (70% bonus), 12-folds (80% bonus), 13-folds (90% bonus), 14-folds (100% bonus).
Bore Draw Money Back
Don’t let a blank score sheet bore you again with bet365’s Bore Draw Money Back offer. Have a pre-match Correct Score, Half-Time/Full-Time or Scorecast bet on ANY soccer match and if the game finishes 0-0 they will refund all losing bets on these markets! A goalless draw can never be the worst result with bet365.